External Job · via Smartrecruiters

Senior Copywriter

fortunebrandsDeerfield, IL

💰 $62,000 – $85,000/yrFull-time

Quick Summary

Senior Copywriter role developing compelling brand messaging and integrated campaigns across digital, social, video, and retail channels for premium home and luxury brands.

Skills & Keywords

copywritingbrand messagingcampaign developmentdigital storytelling

What you will be doing

Brand Leadership & Creative Development

Cross-Functional & Stakeholder Partnership

Creative Craft & Team Collaboration

Innovation & Performance

Lead copy development for Moen and House of Rohl across omnichannel campaigns, ensuring all messaging is cohesive, insight‑driven, and aligned with brand strategy.
Translate business goals, consumer insights, and brand positioning into compelling narratives, campaign platforms, and messaging frameworks.
Partner with art directors, designers, and business stakeholders to concept integrated ideas that drive engagement, preference, and conversion.
Elevate the premium and luxury nature of our brands through refined messaging, tonal sophistication, and storytelling excellence.
Collaborate with Marketing, Product, and cross-functional partners to understand goals and shape creative solutions that meet both brand and business objectives.
Present creative concepts, messaging direction, and rationale to senior stakeholders with clarity, confidence, and strategic insight.
Serve as a trusted creative partner, helping teams articulate challenges, identify opportunities, and refine briefs before execution begins.
Lead copywriting across video scripts, campaign narratives, digital experiences, social storytelling, and packaging language, ensuring consistency and craft across all touchpoints.
Mentor and inspire junior writers and creatives, fostering a culture of curiosity, craft excellence, collaboration, and accountability.
Contribute to the evolution of verbal identity and brand guidelines, ensuring they remain modern, consistent, and culturally relevant.
Apply insights and category trends to strengthen storytelling relevance and creative impact.
Leverage GenAI and emerging creative technologies to accelerate ideation, expand messaging exploration, and improve efficient production.
Partner with production and cross‑functional teams to streamline workflows and ensure high‑quality delivery across all asset types.