External Job · via Smartrecruiters

Brand Health Insights Analyst

fortunebrandsDeerfield, IL

💰 $55,000 – $75,000/yrFull-time

Quick Summary

Senior Analyst role focused on brand health insights and consumer research analysis to support Fortune Brands business decisions.

Skills & Keywords

brand health trackingconsumer insightsdata visualizationmarket research

What you will be doing

Bring together insights from Voice of Customer (VOC) programs, primary and secondary research, syndicated datasets, and first-party data to help teams better understand consumer, professional, and market trends.
Support the development of comprehensive category and marketplace reviews by connecting quantitative and qualitative insights.
Analyze tracking studies such as brand health, awareness, and shopper journey programs, helping teams understand performance trends, underlying drivers, and opportunities to better serve customers.
Prepare clear, engaging insight summaries and visualizations and share findings with brand and marketing partners on a recurring cadence, helping teams understand results and consider thoughtful next steps.
Work with the consumer insights team and partners to maintain and optimize syndicated data resources and consumer research platforms so insights can be shared broadly across brands and teams.
Monitor category, competitive, and channel performance using syndicated sources and share relevant insights that help inform business conversations and planning.
Partner closely with Brand, Product, Marketing, Media, Strategy, and Data & Analytics teams to support insights needs across the enterprise.
Contribute insights that support long-range planning initiatives and enterprise-level strategic priorities.
Build and maintain dashboards and recurring reports using tools such as Tableau, Power BI, or Looker to make insights more accessible across the organization.
Ensure reporting outputs are intuitive, easy to interpret, and aligned with stakeholders’ decision needs.
Support the design, execution, and analysis of ad-hoc research studies and continuous tracking programs, collaborating with research vendors to ensure studies are properly fielded, quotas and data quality standards are met, and insights are delivered as expected.
Work collaboratively with research partners and third-party vendors to support strong research practices and high-quality data delivery.
Stay current on emerging methodologies, tools, and best practices within the consumer insights and analytics landscape.
Participate in cross-FBIN initiatives, including the AI best practices working group, helping the organization continue to strengthen its insights capabilities.