Digital Experience Developer II
Quick Summary
Web Developer II responsible for technical health, performance, and continuous improvement of a marketing website with full-stack support responsibilities.
Skills & Keywords
RESPONSIBILITIES
Site Maintenance & Reliability
Development & Feature Builds
Performance & Optimization
Analytics, Tracking & Data Dashboards
Backend & Engineering Support
Cross-Functional Collaboration
- Own the day-to-day technical health of iconbuild.com — monitoring for bugs, broken links, rendering issues, and performance degradation across browsers and devices.
- Triage and resolve site issues quickly, with clear communication to stakeholders on status and resolution timelines.
- Manage CMS updates, plugin/dependency maintenance, and platform upgrades with minimal disruption to the live site.
- Implement and maintain backup, version control, and staging environment best practices to ensure safe, reliable deployments.
- Build and maintain new pages, templates, modules, and interactive features that support marketing campaigns, product launches, and brand initiatives.
- Collaborate closely with design and marketing teams to translate Figma mockups and creative briefs into pixel-accurate, responsive web experiences.
- Develop and maintain reusable component libraries and front-end systems that scale with the site's growth.
- Integrate third-party tools and APIs — including CRM platforms, analytics tools, form builders, chat, and marketing automation — and ensure they function reliably.
- Continuously audit and improve site speed, Core Web Vitals, and overall technical SEO health.
- Optimize assets (images, scripts, fonts) and implement caching, lazy loading, and other performance best practices.
- Partner with the SEO and content team to implement on-page technical requirements — structured data, meta tags, canonical URLs, redirects, and site architecture improvements.
- Implement and maintain a robust tracking infrastructure across iconbuild.com — including Google Tag Manager, GA4, pixel integrations, conversion event tracking, and custom event configurations.
- Own the setup, QA, and ongoing maintenance of GA4 properties — including data streams, audiences, attribution models, and funnel reporting — ensuring data accuracy across all campaigns and pages.
- Build and maintain master dashboards that synthesize website data into clear, actionable views for marketing, sales, and leadership — pulling from sources such as GA4, HubSpot, Search Console, paid media platforms, and CRM data.
- Design dashboard reporting frameworks that surface key metrics including traffic, engagement, lead funnel performance, conversion rates, campaign attribution, and customer journey mapping.
- During downtime from web priorities, contribute directly to ICON's software and engineering team. supporting backend bug fixes, internal tool maintenance, API troubleshooting, and software QA.
- Assist engineering with code reviews, documentation, and minor feature development as capacity allows.
- Serve as a reliable bridge between marketing and engineering. We’re looking for someone who understands both worlds and can communicate fluidly across them.
- Help triage and escalate software issues, translating between technical and non-technical stakeholders as needed.
- Serve as the primary technical partner for the marketing team, translating requests, scoping work accurately, and delivering on time.
- Collaborate with external agencies, contractors, or the broader engineering team as needed on larger initiatives.
- Document site architecture, code standards, and processes to ensure maintainability and continuity across both marketing and engineering touchpoints.
Required Qualifications
- 3 or more years of professional web development experience with a strong portfolio of production websites, ideally in a marketing or brand-forward environment.
- Proficiency in HTML, CSS, JavaScript, and TypeScript with clean, semantic, maintainable code practices.
- Solid experience with at least one major CMS platform, Webflow preferred, including custom theme and template development.
- Familiarity with front-end frameworks such as React or Vue, and comfort working within existing codebases.
- Working knowledge of Node.js, Python, RESTful APIs, SQL or NoSQL databases, and basic server-side architecture.
- Experience with Git and modern deployment workflows including CI/CD pipelines and staging environments.
- Working knowledge of Figma sufficient to collaborate directly with design teams and interpret mockups independently.
- Deep, hands-on expertise with Google Tag Manager including custom triggers, variables, data layer implementation, and cross-domain tracking.
- Advanced proficiency in GA4 including event configuration, custom dimensions, audience building, attribution modeling, and Looker Studio integration.
- Proven experience building dashboards that consolidate data from GA4, HubSpot, Search Console, paid media platforms, and CRM into unified reporting views.
- Familiarity with WCAG accessibility standards and the ability to apply them as part of standard development practice.
- Strong communicator who can translate technical constraints for non-technical stakeholders and push back constructively when needed.
- A proactive ownership mindset - you notice things that are broken before someone tells you, and you fix them.
Nice to Have
Furthermore, as a federal government contractor, the Company maintains an affirmative action program which furthers its commitment and complies with recordkeeping and reporting requirements under certain federal civil rights laws and regulations, including Executive Order 11246, Section 503 of the Rehabilitation Act of 1973 (as amended) and the Vietnam Era Veterans' Readjustment Assistance Act of 1974 (as amended).
Headhunters and recruitment agencies may not submit candidates through this application. ICON does not accept unsolicited headhunter and agency submissions for candidates and will not pay fees to any third-party agency without a prior agreement with ICON.
As part of our compliance with these obligations, the Company invites you to voluntarily self-identify as set forth below. Provision of such information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your employment or subject you to any adverse treatment. Any and all information provided will be considered confidential, will be kept separate from your application and/or personnel file, and will only be used in accordance with applicable laws, orders and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement purposes.
Internet Applicant Employment Notices
- Experience working within a design system or contributing to one.
- Basic understanding of paid media landing page best practices and conversion rate optimization.
- Experience in a startup or high-growth environment where you've had to wear multiple hats.
- Exposure to A/B testing tools such as Optimizely, VWO, or Google Optimize.
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