Key Account Manager, Convenience

Execute distribution of priority packages in line with Channel Strategy recommendations.

Ensure that schematics for all assigned key accounts reflect Red Bull standards for product flow and package mix.

Sell Red Bull’s Optimum Price program by using best practices and available tools.

Customize presentations to better address customers’ needs.

Develop an annual promotional schedule that aligns with BU and Channel Strategy goals.

Present Red Bull merchandising standards, distribution recommendations, and price points in a compelling way that resonates with customers’ needs.

Ensure all promotions are supported by effective point-of-sale (POS) materials and incremental displays.

Tailor sales pitches to achieve account goals while supporting effective, permanent merchandising.

Evaluate return on investment (ROI) before recommending specific POS materials or customized solutions.

Execute merchandising in accordance with Channel Strategy guidelines.

Actively builds relationships with key decision-makers through business reviews, regular communication, and related activities.

Drives the implementation of account programs through local decision-makers.

Consistently seeks additional opportunities beyond existing programs.

Provides local decision-makers with feedback on relevant developments, information, and successes.

Serves as the primary local source of knowledge regarding assigned accounts.

Regularly pursues opportunities to strengthen relationships and establish connections within key accounts beyond the buyer level.

Constructs annual customer marketing agreements and manages the associated funds for all designated key accounts on both a monthly and an annual basis.

Works with the Category Analyst to evaluate the return on investment of “pay-for-space” agreements and communicates key learnings to Business Unit and Channel Leads.

Conducts post-promotion analysis, in collaboration with the Category Analyst, after all promotions to evaluate promotional effectiveness.

Conducts quarterly business reviews to update key accounts on business performance, channel competition, opportunities, and related topics.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference from competitors.

Provides energy insights that drive changes in promotion, pricing, or merchandising practices.

Uses appropriate communication processes to keep DPs informed about key account programs and initiatives.

Routinely visits DPs to maintain personal contact and open lines of communication.