External Job · via Smartrecruiters

Brand Manager, DTC & Hospitality

TheWonderfulCompanyPaso Robles, CA

💰 $65,000 – $95,000/yrFull-time

Quick Summary

Brand Manager responsible for developing and executing DTC and hospitality marketing strategies across digital and on-property channels for a wine company.

Skills & Keywords

DTC marketingcontent strategybrand managementsocial media

Additional Information

Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Collaborate with Hospitality to concept on-property events and experiences, leading development of supporting marketing, messaging, and creative assets
Lead planning and execution of the annual content calendar across email, social, web, and wine club; direct photoshoots and create content as needed
Oversee brand content across digital and on-property channels (social, email, web, paid media, SEO, blog), ensuring consistent storytelling and brand voice
Manage content calendars, production timelines, and internal/external creative partners to deliver high-quality campaigns
Review and provide input on DTC agency briefs (email, social, search, direct mail, blog) to ensure consistency across all consumer touchpoints
Partner with social teams to define platform strategy and develop creative, including video; support hands-on content creation as needed
Manage influencer and creator programs, including sourcing, briefing, content development, and amplification
Partner with DTC and product teams on new product launches, supporting rollout strategy and developing marketing briefs
Manage third-party review platforms (Yelp, Google, TripAdvisor), including content, paid media, and optimization
Lead creation of on-site collateral across tasting room properties, ensuring materials are on-brand and enhance the guest experience
Partner with DTC operations on packaging and merchandise development, ensuring brand consistency